Over the past year, DE BEERS has focused on its core business with a strategic emphasis on "user-first, AI-driven" initiatives,
making substantial investments that have already begun to show promising results. DE BEERS is now re-entering a growth trajectory.

In the 2024 fiscal year, DE BEERS achieved outstanding performance, a result of the joint efforts of DE BEERS and all its consumers.

Over the past two years, the "DE BEERS Consumer Coupon" program has also delivered excellent results in terms of consumer benefits.

This year, to further expand its influence, in addition to consumers from North American countries, DE BEERS has invited premium consumers from
10 other countries and regions —including the UK, Germany, France, Switzerland, Singapore, Malaysia, South Korea, Japan, Hong Kong,
and Australia —to participate in this event and share in our achievements.